Media Services

CMI focuses on media planning and consulting, with a third-party objectivity that can come only from having no vested interest in either the creative process or the buying process. CMI Media Planners are totally devoted to applying the highest levels of expertise and service to the strategic and tactical use of any and all forms of media that can carry the right message to the right audiences at the right time, providing appropriate levels of reach, frequency, and cost - all consistent with the overall marketing objectives of our clients.

The CMI single-minded focus on media planning benefits our clients in the following ways:

SUPERIOR PLANNING: CMI is staffed by the most sophisticated and expert media consultants in the industry. They consider all communications channels, and possess the ability to analyze and recommend down to the individual target level to produce the most appropriate, efficient, and completely integrated media plans possible.

THE "RIGHT" MEDIA MIX: CMI knowledgeably integrates the right mix of broad-based and targeted media for each planning assignment, assuring that, within client constraints, key messages are delivered across different environments to maximize the opportunity for successful message delivery. This means that every media plan is custom-designed to satisfy client-defined goals and cost parameters. With our proprietary ByDoctor® targeted media planning capabilities, we are able to plan media precisely to the individual target physician level.

ONGOING STRATEGIC INPUT: CMI planners, working in concert with our highly experienced senior management, bring extensive first-class experience in advertising, sales, marketing, marketing research, publishing, and database management to bear on behalf of each brand we service. We also offer in-depth knowledge of advertising science, all forms of media, knowledge of the client's brands, its competition, competitive activity, audience productivity, and relevant disease states--as well as --all the appropriate and related treatment options. Beyond media planning, CMI promises communications consulting and "outside-the-box" strategic input on behalf of our clients' planning. Unlike most others, CMI Media Planners engage in ongoing direct dialogue with marketing and promotion managers at client companies. This results in decisions that lead to higher brand plans capable of generating higher results.

RETURN ON PROMOTIONAL INVESTMENT (ROPI): We view the cost of media programs as an investment - not an expense. All CMI media plans must satisfy a "reasonableness" test that can be accomplished with a +50% ROPI.

CMI clients cite a wide variety of reasons why they adopted the professional services and expertise offered by CMI. Some of the reasons we've collected via our client survey are: