CMI Technology

CMI has always believed in investing dollars to improve its technology to increase our ability to produce superior media plans for our clients.

1. INDUSTRY-LEADING TECHNOLOGY - Innovative, proprietary technologies are applied throughout the planning process. Our computer-based I.S.M.O. (Interactive Scheduling and Media Optimizer) enables CMI consultants to manipulate multiple planning parameters simultaneously and in "real-time". This allows not only faster media plan turn-arounds, but also a far more in-depth media plan. Our planners are able to spend their time on planning, not manipulating schedules.
2. Effective Frequency Matrix - Our proprietary methodology that ties media selection to brand message strategy. Significantly guides a brand team and CMI planners to determine necessary and unnecessary budget allocations
3. R.O.I. Analysis - Provides a reasonableness test of recommendation relative to a 50% ROI for every brand media plan produced by CMI.
4. ByDoctor.com - We've created the ByDoctor Directory as a tool to research, price, analyze and select various targeted media vehicles that fit into your integrated media strategies. This online catalog of targeted communication vehicles has been created to meet the immediate information demands that are required in Media Planning across all possible communication channels. Our ByDoctor directory gives Media Planners, Product Managers, and Marketing professionals access to a standard catalog of information and services that enable them to make a more educated and informed media buy.
5. Production Database - CMI has developed a comprehensive Media Information System, MIS, which includes information such as production specifications and deadlines which allow us to best manage the execution functions of an insert based media plan to assure that the required quantities are ordered to specification.
6. Share of Voice Database - A proprietary database that can significantly reduce media investment through better ad unit allocations and placement.
7. DR2 - The proprietary CMI Diminishing Returns model enables the CMI media consultants to alert clients when their advertising budget has reached a point of diminishing returns. This enables CMI to ensure that clients do not waste dollars on advertising that are no longer effective.
8. Campaign Tracking Service - The CTS service is utilized and recommended as a value added service to the media plan to help brands monitor and analyze the effectiveness of their ad campaign over a specific period of time.